By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
There’s a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of “stories” as the next big vehicle for brand communication, reports OnlineVideoInsider.com.
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want, reports Ragan.com. More video is one example.
In just three years, the use of video for content marketing has increased from 37 percent to nearly 54 percent. While nearly every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.