Tag: Video
New Business Reality: Video Is Vital
By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
Content Marketing Remains a Top Priority Heading into 2013
Content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing, reports the Content Marketing Institute. In many respects, content marketers are doing more, but uncertainty still exists. Here are some of the key findings from this year’s report.
How to Use Video for Social Media in B2B Marketing
I have been in many meetings with B2B companies where, often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online,” writes Neal Schaffer for SocialMediaToday.com.
The Trend of Storytelling to Enhance Brand Communication
There’s a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of “stories” as the next big vehicle for brand communication, reports OnlineVideoInsider.com.
Survey: 75% of Reporters Want Videos in Press Releases
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want, reports Ragan.com. More video is one example.
Short-Form Video Predicted to be the Future of Marketing
Video is everywhere. If you have used the Internet in the past three years, chances are you have watched an online video, reports Kerrin Sheldon for Fast Company. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership–and there’s no sign of it slowing down.
Why Use Video in a Webcast?
In VideoLink’s latest vlog, Adil Syed, Account Manager at VideoLink, discusses the benefits to adding a video component to presentation-based webcasts. Adil also pulls from his extensive experience creating webcasts for clients to share situations when it is most appropriate to use video.
Popularity of Video Climbs as Social Media’s Charm Levels Off
Marketers’ use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.
Video Takes Commanding Lead for Branded Content Marketing
In just three years, the use of video for content marketing has increased from 37 percent to nearly 54 percent. While nearly every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.
B2B Video Trends
As video communication is quickly becoming a necessity for business organizations, the content, quality and distribution methods with which it is implemented are becoming more sophisticated.
