Tag: Mobile
Popularity of Video Climbs as Social Media’s Charm Levels Off
Marketers’ use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.
Trend: Marketers tend to prefer video content online over TV
A report from BrightRoll found that companies are expanding their video marketing efforts as consumers are increasingly connected to multiple devices throughout the day. Moreover, 64 percent of companies have found that creating targeted web video is as or more effective than television advertising.
Video Consumption: Mobile vs. TV vs. Internet
Online video website REALSEO has evaluated media viewing on broadcast TV, Internet and mobile devices to identify emerging trends. The results confirm a preference for watching video online over mainstream broadcast.
News Consumption Grows, Driven by Mobile Devices, Online Video
News consumption is growing, thanks in large part to the explosion of mobile technology and video, according to Pew Research Center’s 2012 State of the Media Report. The web continues to dominate in audience growth, followed by network, local and cable TV.
The Growth of Video Streaming is on the Rise
We know the popularity of online video is soaring, and the statistics show it. This Infographic compiled by DaCast is full of mobile video stats and projections. The chart shows solid growth of online video and connected devices.
Mobile Video is Becoming More Vital than Social Media
The music and video capabilities of mobile phones are more important to prospective buyers than the social networking features, according to Comscore’s hefty new mobile report released late last week.
