A report from BrightRoll found that companies are expanding their video marketing efforts as consumers are increasingly connected to multiple devices throughout the day. Moreover, 64 percent of companies have found that creating targeted web video is as or more effective than television advertising.
News consumption is growing, thanks in large part to the explosion of mobile technology and video, according to Pew Research Center’s 2012 State of the Media Report. The web continues to dominate in audience growth, followed by network, local and cable TV.
The music and video capabilities of mobile phones are more important to prospective buyers than the social networking features, according to Comscore’s hefty new mobile report released late last week.