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Digiday recently compiled 15 important statistics that brands should know about online video.
By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
The time has arrived when it’s simply mandatory for business people and entrepreneurs to master storytelling in order to be successful.
BrightCove.com recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. The research provided that many marketers are successfully capitalizing on the power of video.
Content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing, reports the Content Marketing Institute. In many respects, content marketers are doing more, but uncertainty still exists. Here are some of the key findings from this year’s report.
I have been in many meetings with B2B companies where, often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online,” writes Neal Schaffer for SocialMediaToday.com.
We now live in an attention economy, where it’s harder and harder to get the attention of multitasking multi-device consumers. More and more companies are acting like publishers, creating killer content. That’s how they get attention and mindshare.
There’s a fast-emerging trend we are seeing as a producer of videos for both major brands and agencies: the emergence of “stories” as the next big vehicle for brand communication, reports OnlineVideoInsider.com.
More case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle – from getting found on search engines to providing information on what distances your company from the competition and closing the sale.
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want, reports Ragan.com. More video is one example.