Recent Stories

Using Video in the Sales Process

Using video in the sales process is a great way to distinguish your organization and set your message apart from the usual noise.

Better Video News Delivered Today by Newspapers

Newspaper sites around the country are producing video on par with that of TV stations, often with the help of former TV multimedia journalists and photographers. In fact, some of the newspapers’ video content is so good that it has beaten material produced by TV news departments.

Video Consumption: Mobile vs. TV vs. Internet

Online video website REALSEO has evaluated media viewing on broadcast TV, Internet and mobile devices to identify emerging trends. The results confirm a preference for watching video online over mainstream broadcast.

Video for Life Sciences

Warren Pick, veteran producer and Account Executive at VideoLink, shares his thoughts on the growing need for video in both internal and external communications within life sciences organizations.

More Signs that Video Marketing is on the Rise

More findings that video is the new star of the content marketing industry, which is pouring an increasing amount of money and energy into capitalizing on the visual and narrative attributes of the medium.

Credibility is Key

The key to being chosen for a live TV interview or to comment on news programs is credibility. Television producers want to book guests who clearly convey expertise on a topic, whether it’s finance, medicine, politics or technology.

Video Boosts Email Opens up to 13%, Increases Conversions

Video is on pace to account for about 50 percent of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits.

Brands Can Benefit from Online Video

A study commissioned by advertising agency Digitas shows that Americans watch online video while watching broadcast content on their televisions, and that broadcast content can lead viewers to online content.

Using Video for eLearning

In our latest guest vlog, Jacquie Beck, Senior Vice President of eLearning at Brookwood Media Arts, discusses the key roll that video plays in effective virtual learning.

Tips to Make Your Next Video Session More Successful

Nowadays, most brands need to create compelling content to fuel social media and content marketing campaigns. Multimedia assets generate more audience engagement, and video is the most compelling format of all. But video production can get a little complicated. Here are some tips.