Category: Industry News and Trends
Better Video News Delivered Today by Newspapers
Newspaper sites around the country are producing video on par with that of TV stations, often with the help of former TV multimedia journalists and photographers. In fact, some of the newspapers’ video content is so good that it has beaten material produced by TV news departments.
Video Consumption: Mobile vs. TV vs. Internet
Online video website REALSEO has evaluated media viewing on broadcast TV, Internet and mobile devices to identify emerging trends. The results confirm a preference for watching video online over mainstream broadcast.
Video for Life Sciences
Warren Pick, veteran producer and Account Executive at VideoLink, shares his thoughts on the growing need for video in both internal and external communications within life sciences organizations.
More Signs that Video Marketing is on the Rise
More findings that video is the new star of the content marketing industry, which is pouring an increasing amount of money and energy into capitalizing on the visual and narrative attributes of the medium.
Video Boosts Email Opens up to 13%, Increases Conversions
Video is on pace to account for about 50 percent of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits.
Brands Can Benefit from Online Video
A study commissioned by advertising agency Digitas shows that Americans watch online video while watching broadcast content on their televisions, and that broadcast content can lead viewers to online content.
Tips to Make Your Next Video Session More Successful
Nowadays, most brands need to create compelling content to fuel social media and content marketing campaigns. Multimedia assets generate more audience engagement, and video is the most compelling format of all. But video production can get a little complicated. Here are some tips.
The Benefits of Combining Pro and User-Created Video for Marketing
New research from a comScore study suggests that marketers can have the best of both worlds when it comes to relying on professionally produced and user-generated video online. Typically, the former has held the promise of virality, while the latter has been favored as being “brand-safe.” But what happens when you put them together?
Video Top Asset Created for Content Marketing
With nearly 55 percent growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending.
News Consumption Grows, Driven by Mobile Devices, Online Video
News consumption is growing, thanks in large part to the explosion of mobile technology and video, according to Pew Research Center’s 2012 State of the Media Report. The web continues to dominate in audience growth, followed by network, local and cable TV.
