By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
The time has arrived when it’s simply mandatory for business people and entrepreneurs to master storytelling in order to be successful.
BrightCove.com recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. The research provided that many marketers are successfully capitalizing on the power of video.
Originally used for blogs, WordPress is today the world’s most popular online content management system or CMS. Perhaps most importantly, WordPress has given professional communicators a powerful advantage to reach audiences, writes communications strategist David Henderson.
JP Morgan Chase got its banking wrong but its PR right: When a crisis erupts, the public wants regular face time with a corporate leader.
Effective crisis management is not about declaring there isn’t one. It is about actively managing the crisis so the corporation comes through it without any additional self-inflicted damage.