Category: Experts
Using Video in the Sales Process
Using video in the sales process is a great way to distinguish your organization and set your message apart from the usual noise.
Credibility is Key
The key to being chosen for a live TV interview or to comment on news programs is credibility. Television producers want to book guests who clearly convey expertise on a topic, whether it’s finance, medicine, politics or technology.
Using Video for eLearning
In our latest guest vlog, Jacquie Beck, Senior Vice President of eLearning at Brookwood Media Arts, discusses the key roll that video plays in effective virtual learning.
Organizational Storytelling … Do Facts and Self-Promotion Beat Real Stories?
The stories on Video Industry News reflect two major and current trends evolving in the world of business communications. First, the interest and appeal audiences are finding in online video, and second, the engaging and sharing power of online news style storytelling. Used together, it’s a powerful formula to build awareness and influence.
An Inside Look at a Broadcast Interview
Doing a live television interview can be a stressful, nerve-wracking experience for those who don’t participate in them often. In order to help prepare for such an interview, VideoLink’s Operations Manager Jason Fraggos walks us through the steps—from being booked to sitting in front of the camera to the audio and mic tests.
How to Create a Professional Shot
How your talent looks on camera is equally as important as the content and subject matter discussed in the video. Lighting and background are the most fundamental elements of any video shoot and they have a tremendous impact on the quality; when executed properly, these factors can make the difference between an amateur and professional-looking video.
Getting Your Experts on Broadcast TV News
In our latest vlog, VideoLink Principal, Gina Chudnow draws on her 20 years experience with major television networks to discuss how the broadcast networks find and book guests and what you can do to make your internal experts more appealing to network producers.
How to Create Engaging Video
Joe Eldridge, Co-Founder and VP of Client Success at VisibleGains, shares tips to creating video that engages viewers. He discusses the proper length, key elements to include, and the best ways to generate buzz around your organization’s video.
Wardrobe, Hair and Makeup Tips for TV Interviews
It’s important to take a few extra steps with your wardrobe, hair, and makeup when preparing for a TV interview because, oftentimes, the camera picks up things that normally wouldn’t stand out.
VideoLink’s hair and makeup specialist Tia Potenza shares tips to help you look your best on camera.
Brand Journalism: Harness the Power of News to Build Awareness, Differentiation
Harnessing all of the appeal and credibility of news — and tapping into people’s curiosity about what’s really behind a company — Brand Journalism enables companies and organizations to tell their own stories and become trusted information resources for all stakeholders and the media.
