Category: Experts
New Business Reality: Video Is Vital
By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
Authentic Storytelling is Essential for Business to Captivate Audiences
The time has arrived when it’s simply mandatory for business people and entrepreneurs to master storytelling in order to be successful.
Brightcove and Aberdeen Research Track Latest Trends in Video Marketing
BrightCove.com recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. The research provided that many marketers are successfully capitalizing on the power of video.
How to Use Video for Social Media in B2B Marketing
I have been in many meetings with B2B companies where, often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online,” writes Neal Schaffer for SocialMediaToday.com.
Short-Form Video Predicted to be the Future of Marketing
Video is everywhere. If you have used the Internet in the past three years, chances are you have watched an online video, reports Kerrin Sheldon for Fast Company. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership–and there’s no sign of it slowing down.
Online Content Management Systems Boost Visibility, Competitiveness
Originally used for blogs, WordPress is today the world’s most popular online content management system or CMS. Perhaps most importantly, WordPress has given professional communicators a powerful advantage to reach audiences, writes communications strategist David Henderson.
JP Morgan Chase got its banking wrong but its PR right: When a crisis erupts, the public wants regular face time with a corporate leader.
Effective crisis management is not about declaring there isn’t one. It is about actively managing the crisis so the corporation comes through it without any additional self-inflicted damage.
Brightcove Video Strategy Framework
Before implementing video into a communications plan, it is important to develop a strategy to address the who, what, when, where and how aspects of production and distribution.
Using Video in the Sales Process
Using video in the sales process is a great way to distinguish your organization and set your message apart from the usual noise.
Credibility is Key
The key to being chosen for a live TV interview or to comment on news programs is credibility. Television producers want to book guests who clearly convey expertise on a topic, whether it’s finance, medicine, politics or technology.
