Author Archive: VideoLink
Video is on pace to account for about 50 percent of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits.
Nowadays, most brands need to create compelling content to fuel social media and content marketing campaigns. Multimedia assets generate more audience engagement, and video is the most compelling format of all. But video production can get a little complicated. Here are some tips.
The stories on Video Industry News reflect two major and current trends evolving in the world of business communications. First, the interest and appeal audiences are finding in online video, and second, the engaging and sharing power of online news style storytelling. Used together, it’s a powerful formula to build awareness and influence.
New research from a comScore study suggests that marketers can have the best of both worlds when it comes to relying on professionally produced and user-generated video online. Typically, the former has held the promise of virality, while the latter has been favored as being “brand-safe.” But what happens when you put them together?
Doing a live television interview can be a stressful, nerve-wracking experience for those who don’t participate in them often. In order to help prepare for such an interview, VideoLink’s Operations Manager Jason Fraggos walks us through the steps—from being booked to sitting in front of the camera to the audio and mic tests.