Author Archive: VideoLink
More Signs that Video Marketing is on the Rise
More findings that video is the new star of the content marketing industry, which is pouring an increasing amount of money and energy into capitalizing on the visual and narrative attributes of the medium.
Credibility is Key
The key to being chosen for a live TV interview or to comment on news programs is credibility. Television producers want to book guests who clearly convey expertise on a topic, whether it’s finance, medicine, politics or technology.
Video Boosts Email Opens up to 13%, Increases Conversions
Video is on pace to account for about 50 percent of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits.
Brands Can Benefit from Online Video
A study commissioned by advertising agency Digitas shows that Americans watch online video while watching broadcast content on their televisions, and that broadcast content can lead viewers to online content.
Using Video for eLearning
In our latest guest vlog, Jacquie Beck, Senior Vice President of eLearning at Brookwood Media Arts, discusses the key roll that video plays in effective virtual learning.
Tips to Make Your Next Video Session More Successful
Nowadays, most brands need to create compelling content to fuel social media and content marketing campaigns. Multimedia assets generate more audience engagement, and video is the most compelling format of all. But video production can get a little complicated. Here are some tips.
Organizational Storytelling … Do Facts and Self-Promotion Beat Real Stories?
The stories on Video Industry News reflect two major and current trends evolving in the world of business communications. First, the interest and appeal audiences are finding in online video, and second, the engaging and sharing power of online news style storytelling. Used together, it’s a powerful formula to build awareness and influence.
The Benefits of Combining Pro and User-Created Video for Marketing
New research from a comScore study suggests that marketers can have the best of both worlds when it comes to relying on professionally produced and user-generated video online. Typically, the former has held the promise of virality, while the latter has been favored as being “brand-safe.” But what happens when you put them together?
An Inside Look at a Broadcast Interview
Doing a live television interview can be a stressful, nerve-wracking experience for those who don’t participate in them often. In order to help prepare for such an interview, VideoLink’s Operations Manager Jason Fraggos walks us through the steps—from being booked to sitting in front of the camera to the audio and mic tests.
Video Top Asset Created for Content Marketing
With nearly 55 percent growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending.
