Author Archive: VideoLink
How To Go Viral
There’s no secret formula when it comes to getting a video to go viral, but according to TED Media executive producer June Cohen there are a number of things that you can do to better your chances of viral video success.
Intro to Satellite Media Tours
What is a satellite media tour? What is the purpose? How is the video and audio transmitted to different networks? What are the benefits and why should organizations participate in them?
Gregg Bevan, Vice President, Bureau Operations at VideoLink, answers these questions and more in our latest vlog.
JP Morgan Chase got its banking wrong but its PR right: When a crisis erupts, the public wants regular face time with a corporate leader.
Effective crisis management is not about declaring there isn’t one. It is about actively managing the crisis so the corporation comes through it without any additional self-inflicted damage.
Multimedia Press Releases Capture More Attention
Adding multimedia to your press releases, articles and blog posts will give you a remarkable bump in views … as much as a 77 percent increase in views, according to PR Newswire, a press release distribution company.
Brightcove Video Strategy Framework
Before implementing video into a communications plan, it is important to develop a strategy to address the who, what, when, where and how aspects of production and distribution.
Online Video by the Numbers
For those in the online video industry, the path ahead can be particularly difficult, and it can be hard to know what to do, when to do it, and how to get audiences to react the way you’d like them to. Here are some tips.
Using Video in the Sales Process
Using video in the sales process is a great way to distinguish your organization and set your message apart from the usual noise.
Better Video News Delivered Today by Newspapers
Newspaper sites around the country are producing video on par with that of TV stations, often with the help of former TV multimedia journalists and photographers. In fact, some of the newspapers’ video content is so good that it has beaten material produced by TV news departments.
Video Consumption: Mobile vs. TV vs. Internet
Online video website REALSEO has evaluated media viewing on broadcast TV, Internet and mobile devices to identify emerging trends. The results confirm a preference for watching video online over mainstream broadcast.
Video for Life Sciences
Warren Pick, veteran producer and Account Executive at VideoLink, shares his thoughts on the growing need for video in both internal and external communications within life sciences organizations.
