Author Archive: VideoLink
Online Video SEO
Did you know that video will increase your chances of coming up higher in an online search? In fact, according to Forrester Research, “your brand is 53 times more likely to appear on page one of Google search results if you have a video incorporated into your online marketing efforts.”
Five Strategies for Promoting Your Online Video
Online video should be an essential part of every business’s online marketing strategy according to MarketingProfs. Because producing a video can be expensive, make sure you get as much bang for the buck as you can when you release it.
Short-Form Video Predicted to be the Future of Marketing
Video is everywhere. If you have used the Internet in the past three years, chances are you have watched an online video, reports Kerrin Sheldon for Fast Company. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership–and there’s no sign of it slowing down.
Why Use Video in a Webcast?
In VideoLink’s latest vlog, Adil Syed, Account Manager at VideoLink, discusses the benefits to adding a video component to presentation-based webcasts. Adil also pulls from his extensive experience creating webcasts for clients to share situations when it is most appropriate to use video.
Popularity of Video Climbs as Social Media’s Charm Levels Off
Marketers’ use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according to the ANA (Association of National Advertisers) 2012 Digital and Social Media Survey.
Online Content Management Systems Boost Visibility, Competitiveness
Originally used for blogs, WordPress is today the world’s most popular online content management system or CMS. Perhaps most importantly, WordPress has given professional communicators a powerful advantage to reach audiences, writes communications strategist David Henderson.
Trend: Marketers tend to prefer video content online over TV
A report from BrightRoll found that companies are expanding their video marketing efforts as consumers are increasingly connected to multiple devices throughout the day. Moreover, 64 percent of companies have found that creating targeted web video is as or more effective than television advertising.
More Ways to Use Online Video in Daily Sales
Don’t just post videos to your website, leverage them to make a difference in your ROI, writes Robert Weiss in The New York Enterprise Report.
B2B Video Trends
As video communication is quickly becoming a necessity for business organizations, the content, quality and distribution methods with which it is implemented are becoming more sophisticated.
Four Ways a Medical Center Can Be Using Video
Today, 98 million people in the United States will watch 1.2 billion online videos. This data from comScore has proven to us that online video has hit the mainstream and as healthcare marketers we should be using it in our campaigns!
