I have been in many meetings with B2B companies where, often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online,” posts Neal Schaffer for SocialMediaToday.com. While that might be true of the business itself, the people that work at those companies do watch video.
These people are on social media and they are talking online. They know what they like and they know what they don’t like. Something very important to remember is that, as the work force gets younger, they are more likely to use social media to do research than their predecessors were. While your target might be different than a B2C, at the end of the day, it is really all about engagement and relationship.
Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. (source: Forbes)
The truth is that the strategy for B2B video is very similar as the process for B2C video. You need to know your target market. You need to understand how they buy and how they search for what they want online. You need to understand where they hang out within social media. The nice thing about marketing for B2B is that, often times, you can be more targeted because you are not trying to hit such a large audience.
Read more of Neal Schaffer’s tips at WindMillNetworking.com.