We now live in an attention economy, where it’s harder and harder to get the attention of multitasking multi-device consumers. More and more companies are acting like publishers, creating killer content. That’s how they get attention and mindshare, reports InfiniGraph.com. More and more marketers are curious about what kind of content people love. Some of the answers are here.
Back in June 2012, we originally posted 21 types of content people crave. These were seen by more than 204,000 people, generating 255 likes, 51 comments and 163 shares. Our summary top 10 graphic was seen by yet more. Based on the feedback we got, and our own research using InfiniGraph, we narrowed it down to what we think are the 10 most important. Let’s explore what those are and how you can use them in this blog post.
InfiniGraph has identified 10 areas of communications that are trending:
1. Reveal Secrets
I’m going to tell you a secret. Just kidding. See how that works? We pay attention. No one wants to be uninformed, or at a disadvantage from a lack of knowledge.
2. Remind Us That Dreams Can Come True
Life is tough. Sometimes it’s great. Sometimes it sucks. We are fueled by our goals and our dreams. People love your Facebook page if it helps them believe in and achieve their dreams- whether that’s riding a mountain bike in the desert, or achieving financial freedom with their own business, or just enjoying good times with their friends. Every company has customers and all of those customers have individual and shared dreams. Tap into people’s dreams and drive them forward. Your products and services are just a means to the end.
Category: Industry News and Trends