Online video website ReelSEO has evaluated media viewing on broadcast TV, Internet and mobile devices to identify emerging trends. The results confirm a preference for watching video online over mainstream broadcast.
TV lost around 5 million viewers in 2011, but only 2 million from Q1 2010 to Q4 2011. Meanwhile, Internet video jumped 6 million in 2011 and 11 million from Q1 2010 to Q4 2011.
Along with that also came a rise in time-shifted TV viewing with about 19 million more people doing it at the end of 2011 versus the beginning of 2010. Finally, mobile video also rose. Again, no surprise with the rapid increase in smartphones and tablets in the marketplace, this was bound to be a trend.
Category: Industry News and Trends