Value of Online News Video Reaches the Big Leagues
Online screenshot of New York Times reporter Jeff Zeleny.
The New York Times and Politico are ramping up efforts to capture more viewership by implementing online video news, which became most evident with the recent coverage of Super Tuesday. The Times has been all over the trend of non-television news outlets producing live news video, reports CapitalNewYork.com.
For these outlets, videos attract higher rates from advertisers, so the higher investment in the video product tends to be worthwhile. And with so many people watching news on their computers anyway, there’s less of a barrier to finding audiences with video content if you’re a big brand.
And anyway, newspapers have been sending their reporters to talk on television for free all these years; why not find a way to make money from their talking-head capabilities?
Aside from covering this trend, the Times is itself a conspicuous part of it.
Category: Industry News and Trends
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