As online videos have become more accessible to viewers, the concept of video marketing has risen in popularity. Video marketing helps you capitalize on the ease with which consumers can view videos anywhere: at their personal computers, on their phones or even on their TVs. They help you express the advantages of your product or service in a simple way that requires very little effort on the part of the viewer, reports Interact Media.
The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate. They can just sit back and have it fed to them rather than making them work for it. It may sound silly to associate reading with work but by simplifying the amount of effort the viewer has to exert to be exposed to your sales pitch, the more likely they are to absorb it.
But it is also important to note that a video marketing plan consists of more than “Let’s make a video and put it online.” There is strategy involved that includes the production of future videos and creating a voice for your company that is in line with what your company represents. By creating a series of videos, you may be better able to educate consumers on your product or service. A new weekly video can also get people to come back to your site so they can keep up to date with new information.
Videos are also a great way to extend your brand name to become more recognizable. For example, a mattress company out in Florida gained popularity (and thus revenue) due to a series of web ads that featured them cutting mattresses with a chainsaw. When people were looking for mattresses, they remembered the video and name and sought them out.
Video content is so widely accessible now that it is inadvisable to move ahead with a marketing strategy that does not include a video marketing plan. The sooner you get started implementing one, the sooner you will realize the immediate advantages that marketing videos have to offer.