YouTube’s Clout – 4 Billion Views Per Day

Google’s video-sharing property YouTube now sees 4 billion video views per day, dwarfing all of mainstream and cable TV and everything else combined. That’s a 25 percent increase over the past eight months, the company told Reuters in a report released this morning. There’s now approximately 60 hours of video uploaded to the site every minute, compared with roughly 48 hours uploaded in May.

Sarah Perez reports in TechCrunch.com that the last time YouTube released this data was in May 2011, when the company was celebrating its sixth birthday. At the time, YouTube was seeing 3 billion views per day, an increase of 50 percent over the past 12 months. That’s the equivalent of every U.S. resident watching at least nine videos per day, the company explained at the time to give the figure some impact.

Previously, YouTube hit the 2 billion views per day mark in May 2010, which the company noted was “nearly double the prime-time audience of all three major U.S. television networks combined.” And the site had passed 1 billion views a day in October 2009. However, as Jason Kincaid noted then, that number was likely a bit lower than the actual figure. It had previously been reported that the site had reached 1.2 billion views a day the previous June.

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