2012 Look Ahead: TV, Mobile to See Gains in Viewing Time
It’s a fact, reports eMarketer.com, that US adults spend more time with mobile than print magazines and newspapers combined.
Source: eMarketer.com
Despite an increasing fixation with all things digital — including online video viewing —US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Time spent with the internet and mobile phones was also up—by 7.7% and 30%, respectively—and while adults are spending less time than last year with radio and print publications, the increases to TV and digital also mean an increase in total time spent with media, to 11 hours and 33 minutes.
Click to read the full eMarketer article.
Category: Industry News and Trends
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