Industry News & Trends
Best Practices on How to Merge Video and Email
Video traffic comprised more than half (52%) of all wireless data usage in 2011, according to the “Cisco Visual Networking Index Global Mobile Data Traffic Forecast for 2011-2016,” which technology provider Cisco Systems released this month. Going forward, that number is expected to shoot up significantly.
Should All Companies Have a Social Media Presence?
Mark Ragan – CEO of the communications news service, Ragan.com – is frequently asked the question, Should companies always have a social media presence, and why does it matter?” Ragan’s response is always quick — yes, absolutely.
Technology
Why You Need A Video Marketing Plan Right Now!
As online videos have become more accessible to viewers, the concept of video marketing has risen in popularity. Video marketing helps you capitalize on the ease with which consumers can view videos anywhere: at their personal computers, on their phones or even on their TVs.
LTN Global & VideoLink Team to Lead in IP Video Transmission
Maryland-based LTN Global Communications, Inc., a premier provider of IP-based live media transmission services, is partnering with VideoLink, Inc., to enhance broadcast-quality and transmission efficiency for VideoLink’s many clients that use ReadyCam®.
VideoLink
Wardrobe, Hair and Makeup Tips for TV Interviews
It’s important to take a few extra steps with your wardrobe, hair, and makeup when preparing for a TV interview because, oftentimes, the camera picks up things that normally wouldn’t stand out.
VideoLink’s hair and makeup specialist Tia Potenza shares tips to help you look your best on camera.
Video for Internal Communications
Many problems in organizations are caused by a breakdown in communication. We’re seeing more and more companies implementing video to address this issue and communicate to employees internally. Lloyd Bunting, VideoLink’s Senior Vice President of Sales and Marketing, talks about the advantages of using video internally, especially in communicating with a sales team.
Experts
Getting Your Experts on Broadcast TV News
In our latest vlog, VideoLink Principal, Gina Chudnow draws on her 20 years experience with major television networks to discuss how the broadcast networks find and book guests and what you can do to make your internal experts more appealing to network producers.
How to Create Engaging Video
Joe Eldridge, Co-Founder and VP of Client Success at VisibleGains, shares tips to creating video that engages viewers. He discusses the proper length, key elements to include, and the best ways to generate buzz around your organization’s video.
Other Recent Posts
How Social Media Is Affecting the News Media
News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.
Why Online Video Marketing is Essential for Marketers in 2012
No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. Could 2012 be the year marketers embrace video in their social marketing efforts? Social Media Today thinks the answer is yes, and here are some reasons why.
