Industry News & Trends
Stats You Should Know About Online Video
Digiday recently compiled 15 important statistics that brands should know about online video.
New Business Reality: Video Is Vital
By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
Technology
Intro to Satellite Media Tours
What is a satellite media tour? What is the purpose? How is the video and audio transmitted to different networks? What are the benefits and why should organizations participate in them?
Gregg Bevan, Vice President, Bureau Operations at VideoLink, answers these questions and more in our latest vlog.
Video Transmission Methods
When transmitting a live video feed to an audience, it is important to choose the method that best fits your project. There are three main ways to transmit video: satellite, fiber, or the Internet. Each of these has specific strengths and weaknesses when it comes to sharing your video, event, webcast, or broadcast interview.
VideoLink
Online Video SEO
Did you know that video will increase your chances of coming up higher in an online search? In fact, according to Forrester Research, “your brand is 53 times more likely to appear on page one of Google search results if you have a video incorporated into your online marketing efforts.”
Why Use Video in a Webcast?
In VideoLink’s latest vlog, Adil Syed, Account Manager at VideoLink, discusses the benefits to adding a video component to presentation-based webcasts. Adil also pulls from his extensive experience creating webcasts for clients to share situations when it is most appropriate to use video.
Experts
New Business Reality: Video Is Vital
By Danny Groner There’s no denying that we’re living through a time of change for both media and business. Traditional methods of reaching new audiences — and keeping them — are being completely rethought, and the future of how we market our products or brands seems to be headed in the direction of social sharing [...]
Authentic Storytelling is Essential for Business to Captivate Audiences
The time has arrived when it’s simply mandatory for business people and entrepreneurs to master storytelling in order to be successful.
Other Recent Posts
How to Use Video for Social Media in B2B Marketing
I have been in many meetings with B2B companies where, often, the CEO will say something like, “Well, we sell B2B and businesses don’t watch videos online,” writes Neal Schaffer for SocialMediaToday.com.
Survey Findings: 10 Types Of Content We All Crave
We now live in an attention economy, where it’s harder and harder to get the attention of multitasking multi-device consumers. More and more companies are acting like publishers, creating killer content. That’s how they get attention and mindshare.
